Google Maps Marketing Local SEO
Google Maps Marketing Local SEO is the art of optimising your online presence and increasing foot traffic to your local based business.
What Is Google Maps Marketing?
Google Maps Marketing Local SEO
Google Maps Marketing Local SEO is using Google Maps functionalities to make your business easier to find by optimising your online presence. If you are a Bricks and Mortar business with instore trade that requires foot traffic to generate turnover, it is imperative to get your business as one of those three positions on local map packs, as high a placement as possible in the local business results listings and thereby increasing your brand’s online visibility.
Google Maps, part of Google My Business suite, is the top 3 local map pack listing that display in top of the page SERPS Google Search Engine Results Pages. 46% of Google searches are with local intent, appearing in the “Local 3-Pack” greatly enhances and increases your websites on-line presence.
Why rank higher on Google Maps?
46% of Google searches are with local intent
70% of consumers preferred navigation app is Google Maps.
220 countries and territories are mapped and indexed.
Millions of Businesses and places of interest are on the Google maps.
Real-time GPS navigation, real time traffic conditions.
Transit information route planning for traveling by foot, car, air and public transportation.
Explore local neighbourhoods by knowing where to eat, drink and go.
Google Maps via Google My Business GMB offers satellite imagery, aerial photography, street maps, 360° VR interactive panoramic views of streets and businesses.
Consumers rarely looking past the first 5 results when looking for a location-based business. It is imperative that your Google Maps listing is optimised to show up in the Google Map Pack for relevant searches. Customers mostly search for Keywords/Phrases/Products/Services and not business names, your Map listings should be optimised with this in mind, linked to your website so searches for keywords/phrases and Services and/or Products will show up in the Google Local Map Pack.
50% of all web pages searches are directed to mobile devices. Many mobile or cell phone device searches are for local based business using the Google Map app data and the Google My Business data. The local search intent usually means visiting the store or local based business. The 3 main factors are based primarily on relevance, distance, and prominence.
As a boutique Search Engine Optimisation Marketing SEO agency, I offer personalised solutions and not one size fits all product out of the box. Each customer has their own requirements and marketing goals. I tailor solutions to each specific industry in line with the marketing document and outcomes. I believe Marketing is a profit centre and SEO&M can generate targeted leads and therefore increased turnover.
I love Search Engine Optimization, I have the passion to see my clients succeed, I offer more of a personalised pro-active approach which is not one size fits all as SEO companies offer and because its my passion and not just a job. Unlike most Search Engine Optimisation Marketing companies, I will offer an exit strategy with me providing the keywords and reports. I also stay on top of the latest changes; I am pro-active and not re-active.
I offer Search Engine Optimisation Marketing, content aggregation, marketing advice and tools to measure the outcomes. If my clients do well then so do I, both financially and emotionally. Begin with the end in mind. We set goals and outcomes as a team and work towards those goals. Working with Marketing to ensure we attract the ideal customers that convert.
Did you know that an increase in turnover for your business is only a decision away?
“Local results are a combination of these factors helps us find the best match for your search. For example, our algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.” Google.
Proximity Based and Ranked Google Maps Results
Google Maps listing is that based on your physical location. With mobile search volume increasing, this type of search (and Google Maps result) is becoming much more common. If you’ve ever performed a search for a specific type of business from your mobile device
Many mobile users are prompted to search for businesses near them thanks to Google Suggest, especially when searching from their mobile device. The screenshot below shows the same search performed on my Android device with location data tracking enabled:
Not every user has location data enabled on their mobile device, and Maps listings are available for virtually any destination on the planet, not only those in the user’s general vicinity. This is when “ranked” Google Maps results are often shown. These results appear on Google Maps searches for businesses of a certain type in a given location. Google Map Pack.
3 Main signals and factors the Google local algorithm uses to analyse and ranks the listings.
Distance: The distance between the searcher/device and the closest matched business listed.
Prominence: Authority and Popularity are driven by the reviews and relevance of the content of GMB listing.
Relevance: How closely does the listing match the searcher’s query?
Signals contributing to ranking in the 3 local map pack listing:
- Google My Business 26%
- Link signals 16%
- Reviews 16%
- On-page signals 13%
- Citations 11%
- Behavioural signals 9%
- Personalization 6%
- Social signals 3%
What Is Google My Business GMB?
Once known as Google Places, Google My Business GMB enables business owners to create, modify or claim a listing for their business that may appear in Google search results SERPS. Most types of type of business can claim a Google My Business listing. GMB listing displays information such as the location, the address, opening hours, photos, posts and reviews. Google My Business (GMB) is a free platform provided by Google where local businesses can create a profile that is displayed across a variety of Google products. Google My Business – Drive Customer Engagement on Google
“Business Profiles on Google My Business can only be created for businesses that either have a physical location that customers can visit, or that travel to visit customers where they are. Creating a successful Business Profile that won’t be suspended requires avoiding prohibited content, accurately reflecting your business, and complying with the rest of the policies below.” https://support.google.com/business/answer/3038177?
Alternatives to Google Maps
Bing Places for Business
Bing Places for Business is a free Microsoft based Business listing service that enables businesses to add their listings to Bing Search Engine.
Apple Maps Connect
Apple Maps is Apple Inc. web mapping service, replacing Google Maps in 2012 as the default map system of iOS, iPadOS, macOS, and watchOS.
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