WordPress SEO

Why WordPress SEO Search Engine Optimisation?

WordPress has been designed to be Search Engine friendly, and delivers an exceptional code base that follows Search Engine Optimization best practices, making it easier for the bots to crawl and index your WordPress website, with many of the fundamentals which help your site to rank built-in under the hood. WordPress is free, open-source and one of the most SEO-friendly CMS’ in the market making it the most popular web publishing software powering 40% of all websites. The architecture makes it easy to implement a whole host of SEO strategies using just a small number of plugins. WordPress is built to rank when choosing the correct themes and plugins.

Search Engine Ranking.

Google and other Search Engines like Bing use advanced algorithms to understand and rank webpages correctly in search results. The algorithms are constantly been developed to deliver the fastest relevant search results to the inputted query. The higher a website is ranked, the more relevant the search engines believe that site is to the query. The factors will include Page Speed, On-Page SEO, link relevancy, Off-Page SEO and a lot more.

There is 4.4 ZB data on the Internet or Global Datasphere.
There are 56.5 billion web pages
There are 4.6 billion internet users
There are 2 billion websites, 576 000 new websites are added per day.

1. 1. Google
   2. YouTube
   3. Amazon
   4. Facebook
   5. Microsoft Bing
   6. Baidu
   7. Yandex
   8. Yahoo
   9. DuckDuckGo

How do Search Engines work?

Search Engines acquit ranking data through 3 main functions:

1. Crawling: Bots scour the Internet for content, checking the code and the content for best practices for each URL they find.
2. Indexing: Storing and organising content found during the crawling. Once a page is indexed, it’s ready to be displayed as a search result to relevant search queries.
3. Ranking: The process that provided the relevant content that will best answer a searcher query. The search results are ordered from most relevant to least relevant.

Google.

Google holds 92% of the web search market share with 62.19 billion visits a year and 3.5 billion web searches per day. With the amount of information available on the web, Google ranking systems sorts through 56.5 billion web pages and 4.4 ZB data to deliver the most relevant, useful results in milliseconds. Search algorithms look at numerous factors, from the words you query, relevance and usability of pages, the authority of sources and very important, your location.

Google Image Search

Google Image Search accounts for 19% of search queries on Google. Image search is underestimated for its search potential. When researching products online, many serious users will use all the search functions and for conversions, consumers use Google Image Search to refine their product query. Image naming conventions are an integral part of the SEO process. WordPress once again excels with its architecture in image presentation to search engines.

Google Maps Marketing Local SEO

Google Maps Marketing Local SEO is the art of optimising your online presence and increasing foot traffic to your local based business. Read more…

Photography

WordPress SEO

Googles top 5 web search engine results SERPS account for almost 68% of all clicks made, therefore it is important to not only appear on #Page1 of Organic Search Results for your Keywords/Phrases/Products/Services but in the top half of the Search Results Page to include the Google Map Local 3-Pack. To compete in search, it is important to have fast hosting as it is to have well coded, efficient yet versatile web publishing software. Speed of the web content delivered to the consumers search console, especially mobile phones, is a major ranking factor for Page 1 Search Results for your competing Keywords/Phrases/Products/Services. WordPress has the plugins and themes required to deliver web content to the consumer fast using caching, AMP mobile friendly plugins and SEO friendly fully responsive themes.

SEO Content Copy Writing

The art of copy writing keyword/phrase content that is found in search results that converts.