Search Engine Marketing SEM

Search Engine Marketing SEM.

A business pays for adverts to appear as search results on search engine results pages (SERPs) like Google AdWords, targeted select keywords/phrases so that when a user searches for those terms, they see your advert. You are only charged only if a user clicks on the ad whereas Facebook Advertising you are charged for views and not clicks. Paid placements ads are usually located at the top and bottom of the SERPs page. There is an “Ad” description to let consumers know that it’s a paid advertorial placement and not organic driven search results.

 

What is Search Engine Marketing SEM?

Search Optimisation or Search Marketing are online marketing strategies driving Brand Awareness and website traffic. There are two components, Search Engine Optimisation SEO and Search Engine Marketing SEM. I concentrate on Search Engine Optimization SEO strategies for my clients as SEO is an often-overlooked cornerstone of Website Development along with good design and content that converts. Many web developers are creatives and do not offer the specialist technical trade of SEO even though a website without SEO serves no real intention other than a brochure website. Without website SEO the Search Engine bots that scrape the interweb for data will pool your website with the several other millions of websites that languish in the dead web of SERPS 3 or more.

If the Organic strategy of SEO is not effective for all search terms/products/phrases and/or there is a one-off event, Training or Product Launch then the SEM strategy of pay-per-click (PPC) is used. SEO does not deliver immediate results as it takes time for your website to gain “authority”. If your website has just launched, while the SEO strategy and off-site activities takes time to deliver results, we will use PPC and Social Media Marketing SMM like Facebook Advertising to drive initial Brand Awareness and visitors to your site.

 

Why Search Engine Marketing SEM?

There are some online business markets are very difficult to compete in organic SERPS, big players with large affiliate networks where websites have created millions of referral links and/or where the top business while appearing to be in competition actually cross-sell each other’s products. For example, you buy from a bid or daily deal website only to find the product is sold and delivered by another company lower in SERPs. Amazon or local mass eCommerce sites like Bid or Buy, Takealot have the #1Page SERPs captured. Travel is a similar online business market that is very difficult to compete in organic SERPS. Our strategy in highly competitive SERPs will be Location-Based Marketing like Google Maps Marketing Local SEO, Apple Maps Connect, niche services, great video and images as well as compelling SEO Content Copy Writing.